Client: Elegance Fashion Store

Location: Toronto, ON
Industry: Fashion & Apparel (E-commerce)

Challenge:
Elegance Fashion Store had a beautiful e-commerce site with quality products but was unable to generate sufficient organic traffic. Their product pages weren’t ranking for relevant keywords, and they were facing stiff competition from larger brands.

Strategy:

• Performed extensive keyword research targeting product-specific keywords, focusing on terms with high search volume and buyer intent, like "women's summer dresses" and "luxury handbags Canada."
• Optimized product pages with detailed meta descriptions, keyword-rich titles, and unique product descriptions that reflected user intent.
• Improved site structure, navigation, and internal linking to enhance user experience and SEO.
• Created engaging blog content around fashion trends, styling tips, and product guides to attract organic traffic and build authority in the fashion niche.
• Enhanced technical SEO, improving page load speeds and ensuring mobile responsiveness.

Results:

• Achieved a 40% increase in organic traffic within 6 months.
• Ranked in the Top 5 for 20+ high-traffic product-related keywords.
• Boosted product page conversion rates by 15% through better optimization and improved UX.
• Increased e-commerce sales by 35%, especially from organic search traffic.